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Video Time: 2.5 Minutes Action Time: 20-45 Minutes
You know how to tell your story using the Pixar Formula, but now we will show you how to find the right keywords for your LinkedIn profile. Keywords make it easy for hiring managers and recruiters to find you online, by pushing your profile to the top of search engine results. The more web traffic the keywords lead to, the more people will see your profile. Using the right keywords will get you to the top of every recommendation page.
1
Go to Google and type in your desired title and job description.
You want to use keywords that pertain to your career goals. For example, let’s say you want to start a career as a video game developer. You could mention specific programming languages or fields, such as Unreal, Unity, or even character design or digital art. If you’re becoming a chef, you’ll want to list keywords about your culinary skills and experience. Great examples might be a sous chef, line cook, or culinary arts. Using the right keywords for your desired career will show potential employers all your experience in that field, and that you’re a desirable candidate.
2
Find what employers care about in the job descriptions.
Get to know which specific skills employers are looking for. If you know which ones they’re seeking, use keywords that relate to those skills. List your qualifications as keywords, since this will communicate your skills and accomplishments.
3
Use a job posting as a guide.
Job postings are a great place to learn what employers are searching for. Read some job postings to get an image of the job. Then use the keywords that you find on these pages in your LinkedIn.
4
Copy and paste the keywords you find and place them through out your LinkedIn profile.
Copy and paste the keywords and phrases that jump out to you, so you don’t lose them. Since those are what employers are looking for, you can use these keywords to get ahead of the competition.
5
Continue to research what employers are looking for so you are taking advantage of new trends and opportunities.
Research and read job descriptions. Take note of the keywords and key phrases that you know the employers are searching for. You might already be familiar with these words, but if you aren’t, then this is an opportunity to get used to writing, speaking and using these words. Familiarizing yourself with key words and phrases will be valuable for any future career.
6
Copy and paste the “Industry Specific” terms into your LinkedI About (Summary)
Industry-specific keywords are exactly what they sound like: keywords and phrases that are specific to one industry. These key phrases may contain terms about degrees, certifications, skills, or languages that the industry requires or expects. Using these keywords will guide search results for recruiters toward your profile, and make it more visible. You’ll want to use keywords that hiring managers and recruiters will expect to see.
7
Refine the keywords and phrases into your About (Summary).
Use these keywords to give your summary a better image of you and your qualifications. Use the steps we covered to tell your story in the previous episode, and include these keywords to make your summary stand out. For example, if you want to be seen as an effective leader, have the words leader or initiative. However, be careful NOT to use the same keyword too often. Keyword stuffing won’t work for helping your page gain notoriety or attention, because search engines will recognize pages that are over filled with keywords. Put in enough of these words to make your summary stand out, without overusing them.
Using the right keywords will help you get to your desired career, so using keywords throughout your summary is important. Write down different keywords that you would use to refer to your career. Make a list of these terms and see what you can come up with for future use. You will start to stand out to employers as you find the right keywords to convey your qualifications.
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