Video Time: 3.5 Minutes
Action Time: 20-30 Minutes
Top Tier = A company that is at the very top of the industry and very challenging to get into. This is the company many people aspire to work at because of its prestige, being recognizable, high pay, and benefits.
Mid Tier = A company that requires a little more experience and a larger skill set. It’s possibly a regional or state known company. It’s not at the very top of that industry.
Ground Level = Super easy, low-hanging fruit. A company that should be relatively easy to get into.
Look for 3 companies for
Ground-Level, 3 for Mid-Tier, and 3 for Top-Tier.
Take Mary for example. She is looking for a software engineer job with a company that needs help to constantly improve their business. This is on Mary s list, her starting point, she chose her first 3 companies.
Xcel Energy = Ground-Level, Medtronic = Mid-Tier, Google = Top-Tier
When targeting your ideal companies, you should first look into the companies that are out there and determine whether they are Ground-Level, Mid-Tier, or Top-Tier companies. A Ground Level company is the
easiest company to get into. Almost anyone can get into a Ground-Level company. A Mid-Tier company will require more experience and skills to get into. A Top-Tier company is tough to get into and requires an
extensive list of skills and experience.
Check out the
Look at the company website. Use the website to find information about the company. Most companies have an About section on their website. Read their mission statement carefully. Learn about their goals and values as a company. You can use this information as talking points during the interview. Dive in! Learn everything you can.
Research your 9
Use the web to your advantage. Remember that Google can be your best friend! Find news articles about the companies you’re targeting. Researching a company helps you find much-needed information on them you wouldn’t have known otherwise. What kind of challenges have they faced in the recent past? How did they handle and resolve those issues? What big projects or contracts are they tackling now? Also, check out the company’s social media posts on LinkedIn, Facebook, and Instagram. How are they representing themselves? What issues do they purport to care about? For example, if your Top-Tier Company is Google, go online and google “articles about working at Google”. You can gain valuable insights by googling “tips and tricks to target Company X”.
Check out additional
sources of information.
Search sites like GlassDoor, Indeed, and even Wikipedia. Remember when your parents would tell you Wikipedia was not a reliable source? Well, in this case, they’re wrong! Some companies have their own
Wikipedia pages. So be sure to check those out! Glassdoor and Indeed are popular places for job seekers to learn about and review companies. These sites are great tools for getting feedback from current and former
employees on what it is like to work at the companies you are interested in. You may even learn about the company’s CEO when you research these sites. If you find videos of the CEO, don t hesitate to watch them
and learn more about your future boss. A little internet stalking never hurt anyone. Be aware that no company is perfect and that all companies have problems. That’s okay, as the most important thing to learn is how
businesses deal with their problems. Are they good at problem-solving?
Find the company on
Look up the company on LinkedIn to see what kinds of posts they make. You’ll learn how to connect with employees later in this program because we want you to reach out to real people. LinkedIn is the best online place to connect with potential employers. And since we’ve already taught you how to set up your profile, you re already one step ahead of your competition.
Hot Tip #1
Get feedback from other members in our Private LinkedIn Membership Community on
which companies they’re targeting. Ask them HOW they are targeting their ideal
Hot Tip #2Reach out to a former company employee and ask them about their experience.
1. Find things about the company that align with you PERSONALLY.
2. Research the company’s values, atmosphere, treatment of their employees, etc.
1. Target a company simply because the paycheck is appealing!
2. Put off targeting your IDEAL company because you think it’s out of your reach!