Week 2: Be the Popular Kid
Why You Need To Be the Popular Kid!
Video Time: 6 Minutes Action Time: 10 Minutes
Accountability Sidekick!
This week is all about making your LinkedIn as popular as canceled classes and holiday breaks!
BUT FIRST: Did you do your action from last week? If you created your headline or added a cool cover photo, take a screenshot of it and share it on the Private LinkedIn Membership Community. We’ll chime in with our feedback, cheers, and celebratory gunfire!
Everyone in our Community is either there to help you, or in the same boat as you. Who knows? Your next boss, business partner, or … lover (tosses hair), might be right there next to you!
This week is all about making your LinkedIn as popular as canceled classes and holiday breaks!
BUT FIRST: Did you do your action from last week? If you created your headline or added a cool cover photo, take a screenshot of it and share it on the Private LinkedIn Membership Community. We’ll chime in with our feedback, cheers, and celebratory gunfire!
Everyone in our Community is either there to help you, or in the same boat as you. Who knows? Your next boss, business partner, or … lover (tosses hair), might be right there next to you!
Why Your Summary MUST be Much More Creative than your High School Science Fair Project!
Your LinkedIn summary is critical to attracting attention from HR folks and hiring managers, so dazzle it up and make it POP! When writing your summary, use keywords that would come up in hiring manager searches, highlight your accomplishments, and showcase your passion. Remember those hours and hours you spent preparing for your science fair? Making potato-powered light bulbs, cleaning pennies, and decorating those three-fold cardboard posters? Now that was a lot of work! You wanted it to stick out to your peers and teachers! Give the same care to your LinkedIn summary as you did that science fair project.
Your summary MIGHT be more important. Just maybe though.On second thought, no.
Your LinkedIn summary is DEFINITELY more important.
Your LinkedIn summary is critical to attracting attention from HR folks and hiring managers, so dazzle it up and make it POP! When writing your summary, use keywords that would come up in hiring manager searches, highlight your accomplishments, and showcase your passion. Remember those hours and hours you spent preparing for your science fair? Making potato-powered light bulbs, cleaning pennies, and decorating those three-fold cardboard posters? Now that was a lot of work! You wanted it to stick out to your peers and teachers! Give the same care to your LinkedIn summary as you did that science fair project.
Your summary MIGHT be more important. Just maybe though.On second thought, no.
Your LinkedIn summary is DEFINITELY more important.
LinkedIn Magic!
Make your LinkedIn summary interesting! You want the HR folks and Hiring Manager of your dream company to get to know you on a personal and professional level. We get it, you’re young. Maybe you don’t feel like you have loads of experience and skills to talk about. Don’t worry, you are not alone in feeling this way and we are here to help you every step of the way.
Remember, it’s not simply your work experiences that attract an HR manager, but you as a whole human being. So don’t make the mistake of being secretive. If you work at a gas station, then put that into your bio. Who knows?
Someone may know the gas station that you work at. You may have pumped their gas or exchanged money at the register.
Make your LinkedIn summary interesting! You want the HR folks and Hiring Manager of your dream company to get to know you on a personal and professional level. We get it, you’re young. Maybe you don’t feel like you have loads of experience and skills to talk about. Don’t worry, you are not alone in feeling this way and we are here to help you every step of the way.
Remember, it’s not simply your work experiences that attract an HR manager, but you as a whole human being. So don’t make the mistake of being secretive. If you work at a gas station, then put that into your bio. Who knows?
Someone may know the gas station that you work at. You may have pumped their gas or exchanged money at the register.
Who Are You Really Though?
Establish your own persona! Make your LinkedIn summary fun and interesting to read. It’s okay to over exaggerate and be a little wacky when creating your summary. Give yourself a cool name. Like, if you do work at a gas station then call yourself “Grade A Pump Man!” (Yes, the name is stupid but you get the point.) Say in your LinkedIn summary how great you are at pumping gas and that you have your own customer line. Highlight the best features of your current position or the positions you have had in the past.
Another important aspect of the summary is that it increases your search ranking.
Sounds like a good thing right? Well, it is! LinkedIn is a set up like a search engine similar to Google or Bing (though, who uses Bing, really?) Think of it like this. You get hungry in your hometown and feel like a big slice of pizza so you go to Google and type in, “Cheap Pizza Near Me,” and voila! You see a whole long list of pizza places in your hometown. Which ones do you think get clicked on the most? The first pizza on the first page of course! The goal is to get your LinkedIn profile to be that “first pizza” on your employer’s LinkedIn when they start searching for a big delicious employee to satisfy their craving for talent (kidding, of course, you won’t get eaten).
To expand your skillset and experience through an internship!
Check out the next episode on “How to Write Your Summary” using your personal brand and other keywords.
To expand your skillset and experience through an internship!
Check out the next episode on “How to Write Your Summary” using your personal brand and other keywords.