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Week 1: Build Your LinkedIn Profile Focused on REMOTE

Episode 1

Episode 2

Episode 3

How to WOW People with Your Profile Image and Headline

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In this segment we will be learning how to create an impactful headline and project our professional best through our profile picture. Before we get to that, did you create an account on LinkedIn and join our Private LinkedIn Membership Community? Make sure you do that so you can progress towards your dream job.

In this segment we will be learning how to create an impactful headline and project our professional best through our profile picture. Before we get to that, did you create an account on LinkedIn and join our Private LinkedIn Membership Community? Make sure you do that so you can progress towards your dream job.

This lesson is divided into four sections.

The typical way is to follow the steps as you go down the page. Using these page links, you can also go directly to a section by clicking on it.

This lesson is divided into four sections.

The typical way is to follow the steps as you go down the page. Using these page links, you can also go directly to a section by clicking on it.

LinkedIn Basics

1Navigate to https://www.linkedin.com.

You will see the following page. When you are ready to begin, click Join Now.

Welcome to LinedIn, your professional community

1Navigate to https://www.linkedin.com.

You will see the following page. When you are ready to begin, click Join Now.

Welcome to LinedIn, your professional community

2Type in the email and password you want to use for your account.

Then click “Agree & Join”.

Enter your email and password on LinkedIn

2Type in the email and password you want to use for your account.

Then click “Agree & Join”.

Enter your email and password on LinkedIn

3Type in the first and last name you want to use for your account.

Then click “Continue”.

Enter your first and last name and press Continue

3Type in the first and last name you want to use for your account.

Then click “Continue”.

Enter your first and last name and press Continue

Here’s a fun fact: “Super” apparently violates the terms of service as a first name, so Super Porpoise had to make do with “Superb Porpoise” instead. Bummer!

4You will come to a welcome screen which will require you to put in a country and postal code.

Once you’ve done that, hit Next. 

Enter your country and postal code and click enter

4You will come to a welcome screen which will require you to put in a country and postal code.

Once you’ve done that, hit Next. 

Enter your country and postal code and click enter

5

Input your most recent job title and most recent employer.

You may wish to wait until you’re closer to finishing your profile to enter accurate company information so that your profile does not show up when people search for your company. When finished, click “Continue”.

Input your most recent job title and most recent employer and click Continue

5

Input your most recent job title and most recent employer.

You may wish to wait until you’re closer to finishing your profile to enter accurate company information so that your profile does not show up when people search for your company. When finished, click “Continue”.

Input your most recent job title and most recent employer and click Continue

6Skip the next screen, which asks you to connect with people, by clicking the Skip button in the bottom right-hand corner of your screen.

Don’t worry, we’ll teach you how to start connecting with people later!

Connecting with people on LinkedIn

6Skip the next screen, which asks you to connect with people, by clicking the Skip button in the bottom right-hand corner of your screen.

Don’t worry, we’ll teach you how to start connecting with people later!

Connecting with people on LinkedIn

7The next screen wants you to add a profile photo–don’t do it!

We will be covering how to add a great photo in a minute. Just hit that sweet Skip for now.

Adding a photo on LinkedIn

7The next screen wants you to add a profile photo–don’t do it!

We will be covering how to add a great photo in a minute. Just hit that sweet Skip for now.

Adding a photo on LinkedIn

8This screen is the door-to-door salesman that you want to Skip.

Hey, have you heard of the LinkedIn app? It’s a pretty cool way to use LinkedIn on your phone so you can have it with you everywhere! Did you also know that you can get it on the Google Play st– *slams the door*

8This screen is the door-to-door salesman that you want to Skip.

Hey, have you heard of the LinkedIn app? It’s a pretty cool way to use LinkedIn on your phone so you can have it with you everywhere! Did you also know that you can get it on the Google Play st– *slams the door*

9Skip this last screen too!

LinkedIn wants you to fill out one of those get-to-know-you worksheets. How nosy! This screen doesn’t have a Skip link (like most worksheets thrust upon you), but you don’t have to pick any interests, either. Clicking Continue will let you move on unhindered and finish creating your profile.

Your interests submitted to LinedIn

9Skip this last screen too!

LinkedIn wants you to fill out one of those get-to-know-you worksheets. How nosy! This screen doesn’t have a Skip link (like most worksheets thrust upon you), but you don’t have to pick any interests, either. Clicking Continue will let you move on unhindered and finish creating your profile.

Your interests submitted to LinedIn

Here’s a Tip

You can change your LinkedIn profile’s URL on the public profile settings page! Just click the pencil beside your URL under Edit your custom URL to change it to whatever you want it to be! Try to leave the Instagram tags out of it, though.

Here’s a Tip

You can change your LinkedIn profile’s URL on the public profile settings page! Just click the pencil beside your URL under Edit your custom URL to change it to whatever you want it to be! Try to leave the Instagram tags out of it, though.

Photos

1Take a crystal clear, professional photo of yourself (also known as a head shot) so that others can clearly see you.

Make sure your profile picture aligns with the profession you are seeking. Stay away from an Instagram bathroom selfie as a profile photo. No company or professional would be interested in seeing that! And no Daisy Dukes either. Unless you want to work for the Daisy Duke company, then they would appreciate it.

1Take a crystal clear, professional photo of yourself (also known as a head shot) so that others can clearly see you.

Make sure your profile picture aligns with the profession you are seeking. Stay away from an Instagram bathroom selfie as a profile photo. No company or professional would be interested in seeing that! And no Daisy Dukes either. Unless you want to work for the Daisy Duke company, then they would appreciate it.

Things to Consider When Creating Your Profile Picture

2

Be mindful of the background of your profile picture.

Make sure your background isn’t distracting or busy. We know it can be hard to find an excellent place to take the photo, especially now since your home has turned into your workspace, home school, and daycare facility. Make sure to dress appropriately from the waist up. No duck face on your profile image, and you might have to remove your mask if you’re wearing one these days! Superb Porpoise doesn’t quite seem to understand this concept. 

Make sure your background is clear of unnecessary clutter

2

Be mindful of the background of your profile picture.

Make sure your background isn’t distracting or busy. We know it can be hard to find an excellent place to take the photo, especially now since your home has turned into your workspace, home school, and daycare facility. Make sure to dress appropriately from the waist up. No duck face on your profile image, and you might have to remove your mask if you’re wearing one these days! Superb Porpoise doesn’t quite seem to understand this concept. 

Make sure your background is clear of unnecessary clutter

3Make sure the lighting is good. 

Taking a picture of yourself in the dark isn’t going to help you! Superb Porpoise isn’t doing themself any favors, here.

Use good lighting for your photo on LinkedIn

3Make sure the lighting is good. 

Taking a picture of yourself in the dark isn’t going to help you! Superb Porpoise isn’t doing themself any favors, here.

Use good lighting for your photo on LinkedIn

4Dress for the role you want!

Even if you look “soooooo cute xoxo” in your leggings, Proctor and Gamble may disagree that your butt is as “juicy” as the rhinestones claim. Of course, Proctor and Gamble are also unlikely to hire the Superb Porpoise that looks like they’re running for president.

Dress for the role you want in your career

4Dress for the role you want!

Even if you look “soooooo cute xoxo” in your leggings, Proctor and Gamble may disagree that your butt is as “juicy” as the rhinestones claim. Of course, Proctor and Gamble are also unlikely to hire the Superb Porpoise that looks like they’re running for president.

Dress for the role you want in your career

5Smile! 

Let your future employer know you aren’t a psychopath! Or at least that you can fake it. And you definitely don’t want this dumb face on your profile:

Smile for your photo to make a good impression

5Smile! 

Let your future employer know you aren’t a psychopath! Or at least that you can fake it. And you definitely don’t want this dumb face on your profile:

Smile for your photo to make a good impression

6Find a cover photo that showcases your personal brand and the career you want. 

As an example, Kaily is an aspiring editor who featured a photo of books as her cover image and got hired right away. By contrast, Layla is a teacher-to-be who used a picture of Jonestown for their cover image and instead received a telephone call from the FBI.

Add your cover photo

6Find a cover photo that showcases your personal brand and the career you want. 

As an example, Kaily is an aspiring editor who featured a photo of books as her cover image and got hired right away. By contrast, Layla is a teacher-to-be who used a picture of Jonestown for their cover image and instead received a telephone call from the FBI.

Add your cover photo

7

Once you have completed these steps, you should have “A Good Profile”.

Here’s a summary.

Take a clear photo.

Make sure your background isn’t distracting or busy. We know it can be hard to find a good place to take the photo, especially since your home is now your office, school, daycare facility, gym, bar; it’s basically become your whole world.

Make sure to dress appropriately from the waist up. No duck face on your profile image, and you might have to remove your mask in case you’re wearing one these days!

No selfies unless you are want to work for a selfie stick company.

Find a cover photo that showcases your personal brand and career! For example, if you work in IT or computer programing, you could use a picture of a computer or images of the specific coding language as your cover photo.

Top photos that make a good LinkedIn profile and a bad one
7

Once you have completed these steps, you should have “A Good Profile”.

Here’s a summary.

Take a clear photo.

Make sure your background isn’t distracting or busy. We know it can be hard to find a good place to take the photo, especially since your home is now your office, school, daycare facility, gym, bar; it’s basically become your whole world.

Make sure to dress appropriately from the waist up. No duck face on your profile image, and you might have to remove your mask in case you’re wearing one these days!

No selfies unless you are want to work for a selfie stick company.

Find a cover photo that showcases your personal brand and career! For example, if you work in IT or computer programing, you could use a picture of a computer or images of the specific coding language as your cover photo.

Top photos that make a good LinkedIn profile and a bad one

Helpful Websites You Can Use to Find Your Background

Never…

…use the default cover photo… Ever. The default cover photo turns off recruiters and employers as it demonstrates a lack of creativity or unsophisticated career awareness. Think of it as lazy plagiarizing.

Headline

Your headline needs to consist of five things:

 

1. What you do
2. How you do it uniquely
3. Who you serve
4. The title you desire
5. Your pronouns

1. What you do
2. How you do it uniquely
3. Who you serve
4. The title you desire
5. Your pronouns

1Create a headline that shows your value to the field/company you are interested by incorporating keywords on how you can help them.

Headlines need to begin with these three elements, also known as an elevator pitch:

What you do.

How you do it uniquely.

Who you serve.

Adding your LinkedIn headline

1Create a headline that shows your value to the field/company you are interested by incorporating keywords on how you can help them.

Headlines need to begin with these three elements, also known as an elevator pitch:

What you do.

How you do it uniquely.

Who you serve.

Adding your LinkedIn headline

2Determine the keywords that you are going to use that are popular in your field and include them in your elevator pitch..

Do you sell vacuums? Make sure you use the word “vacuums” in your headline so that it sucks less… Wait… Sucks more?

For more hot tips on selecting keywords, see the section “Where to Find Keywords” below.

Never Use “Seeking New Opportunities”

No one will ever be impressed by you, let alone be able to find you, with that headline. Also, it’s lame, and you’re cool. Cool humans, by definition, are never lame, and if they are, they get shunned. Don’t get shunned.

2Determine the keywords that you are going to use that are popular in your field and include them in your elevator pitch..

Do you sell vacuums? Make sure you use the word “vacuums” in your headline so that it sucks less… Wait… Sucks more?

For more hot tips on selecting keywords, see the section “Where to Find Keywords” below.

Never Use “Seeking New Opportunities”

No one will ever be impressed by you, let alone be able to find you, with that headline. Also, it’s lame, and you’re cool. Cool humans, by definition, are never lame, and if they are, they get shunned. Don’t get shunned.

3Next, use a line to separate your headline from your title or the title you want for their consideration.

Reduce your headline down to 120 characters (LinkedIn limit)! That’s less than half the amount Twitter allows.

Adding your title separated by a line

3Next, use a line to separate your headline from your title or the title you want for their consideration.

Reduce your headline down to 120 characters (LinkedIn limit)! That’s less than half the amount Twitter allows.

Adding your title separated by a line

4Finally, use a line to separate your title from your pronouns.
This line is where you will be educating others as to the gender you identify with and how forward-thinking you are to understand diversity and inclusion!

Adding your title separated by a line

4Finally, use a line to separate your title from your pronouns.
This line is where you will be educating others as to the gender you identify with and how forward-thinking you are to understand diversity and inclusion!

Adding your title separated by a line

Here Are Some Examples

I reduce company costs while increasing employee satisfaction. | Benefits Specialist | Pronouns She/Her

Increasing Conversions for Hospitality Websites Through Easy User Experiences | UX Designer | Pronouns They/Them

Don’t…

… Just put your job title and company. Use this space to sell yourself!

 

… Leave your headline blank. People want to know who you are and what you do! So tell them! Do it! Don’t make us beg! puppy-dog eyes

Where to Find Keywords

There are several places that you can go to find keywords.

1Job postings.

Sites like Glassdoor, Indeed, SimplyHired, or any of the many other job sites out there have a ton of job postings for all sorts of positions. Find job postings for your position and look through them. Take a look at the sorts of words they use for requirements to land a job with them, and you’ll have a good place to start.

2Resume-building articles.

Your LinkedIn profile is sort of like an online resume. That being said, employers look for the same keywords on your LinkedIn profile that they would on a resume, so articles pertaining to finding good resume keywords also apply to your LinkedIn!

1Job postings.

Sites like Glassdoor, Indeed, SimplyHired, or any of the many other job sites out there have a ton of job postings for all sorts of positions. Find job postings for your position and look through them. Take a look at the sorts of words they use for requirements to land a job with them, and you’ll have a good place to start.

2Resume-building articles.

Your LinkedIn profile is sort of like an online resume. That being said, employers look for the same keywords on your LinkedIn profile that they would on a resume, so articles pertaining to finding good resume keywords also apply to your LinkedIn!

3A search engine, such as Google.

More on how to get the best results below!

4A thesaurus.

You heard us! You can use this to spark inspiration for keywords that suit your magnificent, splendid, phenomenal, outstanding self! There are quite a few online thesauri out there (did you know that’s the plural form of thesaurus?).

3A search engine, such as Google.

More on how to get the best results below!

4A thesaurus.

You heard us! You can use this to spark inspiration for keywords that suit your magnificent, splendid, phenomenal, outstanding self! There are quite a few online thesauri out there (did you know that’s the plural form of thesaurus?).

Finding Keywords Using Google

1Go to our trusty friend, Google!

An image of the Google webpage

1Go to our trusty friend, Google!

An image of the Google webpage

2Type in your job title/position followed by a space.

Type in your job title or position

2Type in your job title/position followed by a space.

Type in your job title or position

3After your job position/title, type “keywords for search engines”.

Type in keywords for search engines

3After your job position/title, type “keywords for search engines”.

Type in keywords for search engines

4Review your results!

Sometimes Google will give you a preview of the most popular article at the top. This doesn’t mean it’s always right! Take a look at relevant articles to find your keywords.

4Review your results!

Sometimes Google will give you a preview of the most popular article at the top. This doesn’t mean it’s always right! Take a look at relevant articles to find your keywords.

5Determine your keywords.

You can get these keywords from online job descriptions you are interested in applying for. Add these keywords into your headline. Make sure to use keywords that are relevant to you desired career field. Even though you might have limited or slower internet access now that everyone is online 24/7 finding these keywords is still important!

Other Good Search Phrases to Use

Some positions may be harder to search for than most. Don’t fret! Sometimes you just have to change up your wording a bit in your search! Here are some great alternatives to “keywords for search engines!”

          – keywords for resume

          – skills list

          – job skills requirements

If none of those yield results, start thinking of other creative ways to ask for a list of desired skills and most searched for skills for your position!

5Determine your keywords.

You can get these keywords from online job descriptions you are interested in applying for. Add these keywords into your headline. Make sure to use keywords that are relevant to you desired career field. Even though you might have limited or slower internet access now that everyone is online 24/7 finding these keywords is still important!

Other Good Search Phrases to Use

Some positions may be harder to search for than most. Don’t fret! Sometimes you just have to change up your wording a bit in your search! Here are some great alternatives to “keywords for search engines!”

          keywords for resume

          skills list

          job skills requirements

 

If none of those yield results, start thinking of other creative ways to ask for a list of desired skills and most searched for skills for your position! ​

Helpful Links

More Helpful Info

Want to know more inside secrets on landing your dream remote career during COVID-19? Check out this link!

https://www.fastcompany.com/90537130/6-secrets-to-getting-hired-during-an-economic-downturn

Helpful Links

More Helpful Info

Want to know more inside secrets on landing your dream remote career during COVID-19? Check out this link!

https://www.fastcompany.com/90537130/6-secrets-to-getting-hired-during-an-economic-downturn

Check out the next episode on How to Get 500 Professional LinkedIn Connections For Your Next REMOTE JOB! See you there!

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