Your Progress
Week 1: How to Start Building Your Outstanding LinkedIn Profile
How to Create Your Headline
Video Time: 4 Minutes Action Time: Around 1 Hour
Video Time: 4 Minutes
Action Time: Around 1 Hour
1
Take a clear and professional photo of yourself.
1
Take a clear and professional photo of yourself.
When Creating Your Profile Picture
Be mindful of the background of your profile picture. If there’s something in your background that you wouldn’t want a potential employer to see, find a different place to take your picture.
Make sure the lighting is good. Taking a picture of yourself in the dark isn’t going to help you!
Dress for the role you want!
When Creating Your Profile Picture
Be mindful of the background of your profile picture. If there’s something in your background that you wouldn’t want a potential employer to see, find a different place to take your picture.
Make sure the lighting is good. Taking a picture of yourself in the dark isn’t going to help you!
Dress for the role you want!
2Find a cover photo that showcases your personal brand and the career you want.
Don’t use the default picture, instead, use a cover photo that says something about who you are and what you want to do. In other words, package yourself for the job that you want.
2Find a cover photo that showcases your personal brand and the career you want.
Don’t use the default picture, instead, use a cover photo that says something about who you are and what you want to do. In other words, package yourself for the job that you want.
Here’s an Example
A dog walker might feature a photo of dogs as a cover image. An HR professional on the other hand might want to convey a team concept as their cover picture.
Here’s an Example
A dog walker might feature a photo of dogs as a cover image. An HR professional on the other hand might want to convey a team concept as their cover picture.
Helpful LinkedIn Background Websites
Helpful LinkedIn Background Websites
Your Headline
1
Create a headline that shows your value to the field/company that you are interested by incorporating keywords on how you can help them.
1
Create a headline that shows your value to the field/company that you are interested by incorporating keywords on how you can help them.
2Start with the elevator pitch that you created from the Webinar.
3Determine the keywords that you are going to use that are popular in your field and include them in your elevator pitch.
2Start with the elevator pitch that you created from the Webinar.
3Determine the keywords that you are going to use that are popular in your field and include them in your elevator pitch.
4Reduce your elevator pitch down to 120 characters (LinkedIn limit)!
Here are Some Examples
I reduce your overall company costs while increasing employee satisfaction. | Benefits Specialist
I improve your website’s usability and increase conversions. | UX Designer
4Reduce your elevator pitch down to 120 characters (LinkedIn limit)!
Here are Some Examples
I reduce your overall company costs while increasing employee satisfaction. | Benefits Specialist
I improve your website’s usability and increase conversions. | UX Designer
Don’t…
… Just put your job title and/or company. This space is used to sell yourself!
… Leave your headline blank. People want to know who you are and what you do!
Don’t…
… Just put your job title and/or company. This space is used to sell yourself!
… Leave your headline blank. People want to know who you are and what you do!
Where to Find Keywords
LinkedIn is a search engine, and recruiters search for keywords to find candidates. Using industry, and job specific keywords allows the right people to find you.
LinkedIn is a search engine, and recruiters search for keywords to find candidates. Using industry, and job specific keywords allows the right people to find you.
1
If you search for a position or job title keyword on LinkedIn, the site will take you to a page that features insights about that particular job title and additional related keywords.
2
To reach this page on LinkedIn, type in: https://www.linkedin.com/title/
1
If you search for a position or job title keyword on LinkedIn, the site will take you to a page that features insights about that particular job title and additional related keywords.
2
To reach this page on LinkedIn, type in: https://www.linkedin.com/title/
3
After the last “/”, type in the job title using spaces.
3
After the last “/”, type in the job title using spaces.
Here’s an Example
What you get would look something like this
Here’s an Example
What you get would look something like this